Swiftwick Mountain Flyer Magazine Advertisements

Final_mt_flyer_Ad1 © 2011 Rachel Scott. All rights reserved.

Series of 1/3 vertical magazine advertisements created for the introducing a cycling sock to the Colorado market, specifically mountain biking. The Gimmick:  Swiftwick socks are comfortable, with superior technology in design and textiles, and the only socks crafted on 200-needle … Continue reading

TriBella’s Full Page Magazine Ads

Bike_TriBellas_Competitor © 2011 Rachel Scott. All rights reserved.

Series of full-page magazine advertisements created for the grand opening of TriBella Women’s Multisport, the first women’s-only triathlon shop. The Gimmick:  Show real women in amateur competition with the assumption that TriBella dressed them, outfitted them with equipment, and gave … Continue reading